From Frustration to Innovation: The SnowCap Story.
At Clearwater Wellness Co., we're a small, family-owned business based in Melbourne, Australia, driven by a shared passion for wellness and the transformative power of cold water therapy. Like many in our community, we were frustrated by the hassle and high cost of keeping an ice bath consistently cold so we set out to change that!
SnowCap was born from that need and with a desire to create a beautifully designed, smart, and accessible cold therapy solution that removes the hassle of sourcing or making ice and cumbersome plumbing. Backed by a team that includes a medical doctor and Olympian, a Shark Tank-winning serial entrepreneur, and an engineer with elite athletic experience, we've combined deep performance insight with cutting-edge technology to create something truly revolutionary.
We're proud to be building this from the ground up with care, intention, and a commitment to the community we're innovating for. SnowCap isn't just about recovery, it's about creating space for resilience, energy, and mental clarity in everyday life. Whether you're a high-performer or simply looking to feel better in your body, we're here to support you one plunge at a time!
From Vision to Reality— Thanks to Our Supporters.
SnowCap's journey began with a leap of faith, not just from us, but from the hundreds of early supporters who backed our vision on Indiegogo. In the first 24 hours alone, we raised over $250,000 and went on to exceed our original funding goal by more than 1,070%! We were honored to be named an Indiegogo Team Favorite and humbled by the enthusiasm from the people around the world who saw the potential in what we were building.
That campaign wasn't just about raising funds, it was about forming a community that believed in a better way to do cold therapy. Every message, every share, and every contribution has been integral in shaping what SnowCap is today. We're so deeply grateful to everyone who backed us from the very start, and it fuels every step we take toward building something truly incredible.